With ongoing uncertainty in the market—rising interest rates, unpredictable tariffs, and mixed economic signals—dealers are feeling the pressure where it matters most: the sales floor. But here’s the reality—pulling back on lead follow-up and digital tools doesn’t just slow things down; it means leaving potential buyers on the table. The goal right now isn’t just to generate more leads—it’s to make every interaction count, ensuring each opportunity is intentional, well-managed, and primed to convert in a tighter market.
Here are three proven programs that should be integrated into your dealership’s digital storefront, even in uncertain times.
Digital Retailing with RollickEngage helps dealers streamline their inventory lead generation into one simple, unified solution. Deliver a consistent deal experience by capturing quote requests, deposits, trade-in details, pre-qualification status, and financing information—all in one place.
When potential customers request a quote or engage with your website, Rollick automatically triggers nurture emails to keep prospects engaged in the buying process. With over 36% of RollickNurture emails engaged with by prospects, your dealership will stay top of mind during the shopping process.
The GoRollick Inventory Marketplace is the only buying program in the recreation industry that leverages trusted relationships with top brands, such as Sam's Club, AAA, Progressive, and USAA, and markets your inventory to over 250 million members.
Smart solutions that integrate your industry-leading powersports systems to increase dealership exposure and deliver a streamlined buying experience.
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