Power Hour Podcast, Driving Sales with AI: Inside Rollick’s Lead Nurturing Platform

Explore How AI is Transforming Dealer Lead Nurturing

Brendan Baker, Powersports Business Editor in Chief, sits down with Rollick’s Chris Yeloushan, VP of Dealer Development and Industry Relations, and Pete Eppele, Rollick‘s Chief Product Officer, to discuss the latest advancements in AI-driven sales solutions. Learn how Rollick’s platform helps dealers seamlessly nurture leads from online interest to in-store visits, driving more conversions and customer engagement.

Listen to the Podcast Here.

Power hour podcast driving sales AI dives into how dealers can use AI-powered lead nurturing to turn more online interest into real showroom visits and closed deals. In this episode, Brendan Baker, Powersports Business Editor in Chief, sits down with Rollick leaders Chris Yeloushan, VP of Dealer Development and Industry Relations, and Pete Eppele, Chief Product Officer, to break down what is changing in dealer sales workflows and why AI is becoming a practical advantage in a competitive market. Today’s shoppers move quickly. They research inventory online, compare pricing and availability across multiple dealers, and expect fast, relevant follow-up. When a dealer response is delayed, generic, or disconnected from what the shopper asked for, the lead often goes cold. This conversation focuses on how Rollick’s lead nurturing platform helps dealers stay timely and consistent without overwhelming teams or relying on manual processes that fall apart during peak seasons. During the discussion, Chris and Pete explain how AI-driven sales tools can support a better buying experience by helping dealers: Respond faster and more accurately to shopper inquiries Keep prospects engaged during longer purchase cycles Personalize follow-up based on shopper intent, product interest, and behavior Reduce lead leakage caused by missed handoffs and inconsistent outreach Improve the transition from online discovery to in-store visits You will also hear how AI can help teams prioritize the right opportunities at the right time. Instead of treating every lead the same, dealers can focus attention where it matters most, while still maintaining a helpful, responsive experience for every shopper. The episode highlights how this kind of consistent engagement builds trust, improves customer satisfaction, and drives measurable gains in conversion. If your dealership is looking to increase performance without increasing workload, this episode offers practical insights into how modern lead nurturing works, what “good” follow-up looks like today, and where AI can remove friction from the buyer journey. Listen to the Podcast Here.