As we look ahead to 2025, the outdoor power equipment (OPE) industry is facing some significant challenges. According to the recent OPEI market forecast, we can expect moderating growth, stabilizing inflation, and a slowdown in hiring—all factors that will influence how we approach the upcoming season. While the demand for handheld, commercial, and electric products remains strong, OEMs and dealers must adjust their strategies to maintain profitability in this belt-tightening climate.
This is where Rollick comes in. With our suite of retail-focused SaaS tools, including Aimbase, Digital Retail Solutions, and Online Inventory Management, we can help OEMs empower their dealer networks not only to survive but thrive. Here’s how you can leverage our tools to navigate these headwinds and maximize opportunities:
1. Stock Smarter and Meet Demand Head-On
With the market shifting towards battery-powered tools, its dealers must stock smarter. Rollick’s Aimbase can help dealers capture customer preferences, track leads, and adjust inventory levels in real-time, ensuring that high-demand products like zero-turn mowers and battery-powered tools are always available when consumers are ready to buy.
2. Strengthen E-commerce and Online Presence
Your dealers need a seamless digital experience as customer behavior moves more online. Our Digital Retail Solutions allow dealers to showcase inventory, create custom quotes, and manage customer trade-ins and financing—all from their websites. This will enable dealers to meet customers where they are, creating a frictionless buying journey that results in more closed deals.
3. Optimize Dealer Operations with Data Insights
With labor shortages expected to continue, improving efficiency is more important than ever. Rollick’s tools help dealers manage leads, track conversions, and measure dealer performance, allowing OEMs to identify which dealers are excelling and which need support. This data-driven approach helps improve dealer operations while reducing inefficiencies, making it easier to do more with less.
4. Capitalize on the Electric Trend
The future is electric, and it’s time to go all-in on battery-powered equipment. Rollick helps OEMs and dealers market eco-friendly products to both residential and commercial customers. With our solutions, dealers can better align their inventory and messaging to meet the growing demand for electric tools, positioning themselves as leaders in the shift toward sustainability.
5. Boost Dealer Relationships and Customer Retention
Maintaining strong relationships with dealers and customers is critical in these challenging times. Rollick’s Lead Management capabilities streamline communication between OEMs and their dealers, ensuring that leads are followed up efficiently and helping dealers build long-term customer relationships. Additionally, by offering flexible financing options, OEMs can help ease purchasing decisions, boosting sales in an uncertain economic environment.
With Rollick’s SaaS solutions, you can support your dealers with the tools they need to retail smarter, manage leads more effectively, and capitalize on emerging trends in the OPE market. Let’s work together to navigate 2025 with confidence and set your business up for success.